As online casinos become more popular, brick-and-mortar casinos need to keep up with changing player needs. Advances in technology, such as AI and data analytics, help them to bring about changes to the physical casino experience for players. These casinos are becoming more high-tech as they start introducing innovations such as AI dealers and smart tables.
AI dealers
AI dealers at brick-and-mortar casinos are smart systems that use facial recognition and voice commands. They run games and monitor players as they interact with each other in real time. They can even track emotions and match conversations with player personalities. Some of the other benefits they offer are that they run 24/7 without getting tired or sick and don’t make mistakes. They can also help with picking up fraud and provide data for instant analysis.
AI dealer technology can cut operating costs and make customer service more efficient. In contrast, live dealer games have a human dealer. Human dealers sit in high-tech studios where they deal the cards or spin the wheel. Streaming technology allows players to see the action on their screens.
Smart tables
Tables in casinos are undergoing a transformation. Some of them have chips and cards that use RFID technology. Linking a casino chip to a customer through a unique ID addresses the traditional challenge of tracking chips back to customers. This is particularly important in casinos where chip sharing and player movement are common.
Tables may have cameras with face and body recognition to track player gameplay and activity. The pace and complexity of a game can change according to the behavior of players and the crowds watching. Biometric sensors analyze emotional feedback and can trigger interventions or rewards.
The integration of surveillance in smart tables allows for fairness and fraud detection. Improvement of data collection also allows for better gaming floor management. It enables accurate bet tracking, which supports efficient decision-making. Smart tables not only drive improvements for casino operators but also customer satisfaction and regulatory compliance.
Immersive slot machines
Slot machine games are adaptive and can adjust elements in real time based on user engagement. Playing slots is a multisensory experience with dynamic sounds, lighting, etc. Complex game mechanics make the experience more engaging.
Smart payments
Players want payments at casinos to be quick and secure with low fees. Advances in technology have resulted in the growth of digital payments. Now that players can pay via mobile phones, they use less cash. Casinos want to make sure players have access to the same level of choice when it comes to payments as they experience in other industries.
An intelligent ecosystem
As players enter a casino, facial recognition technology links them with their player profiles. Smart flooring lights up under their feet to guide them to their favorite games.
With AI market growth comes more demand for predictive intelligence tools that can forecast factors like peak times and demand for games.
The use of environmental intelligence is becoming more common and allows casinos to adjust lighting, music, scent, etc. to increase emotional engagement.
Profiling of guests integrates data across various areas from gaming to hospitality. This means they have a seamless, personalized experience from the time they step onto the casino floor to the time they leave.
Risks and ethical considerations
Governments are still trying to catch up with AI and biometrics, so there’s a regulatory lag. Transparency in the use of player data is paramount. Casinos have to ensure the privacy and safety of players. Smart tables supply certain data that is essential for meeting Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations.
The human touch is still very important, and the use of too much tech in physical casinos can be detrimental to the player experience. Many casinos today are going for a hybrid approach where they blend the physical and digital for an optimal customer experience.
